Теория эмиссии, согласно которой роль банков состоит в удовлетворении потребности в денежных средствах, причем эмиссия этих денежных средств ограничивается автоматическим действием естественного закона, то есть количеством денег, требующихся для приобретения имеющихся в стране товаров и услуг. Представителями этой школы были А. Смит, Т. Тук и Дж. Фуллартон. Основные принципы банковской школы: эмиссия банкнот связана с нуждами производства и населения в них; банкноты должны быть конвертируемыми; обращение банкнот подчинено саморегуляции, поэтому банк не может выпускать любое количество банкнот.
Современный экономический словарь
Маркетинг в коммерческих банках Учебное пособие Н.П.Радковской, кандидата экономических наук, содержит теоретический и практический материал по современным направлениям банковского маркетинга, нацеленного на установление долгосрочного сотрудничества с корпоративными клиентами и на увеличение объема продаж банковских услуг. Автор на конкретных примерах убедительно показывает возможности современных маркетинговых технологий, позволяющих коммерческим банкам успешно конкурировать на рынке банковских услуг и получать прибыль от своей деятельности. В теоретической части учебного пособия анализируются основные виды маркетинговых исследований отечественных и зарубежных ученых и экономистов. Учебное пособие предназначено для студентов, аспирантов, преподавателей экономических вузов, банковских школ и центров повышения квалификации банковских сотрудников.
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