Вид стимулирования сбыта, при котором делается упор на развлекательность и возможность получения покупателем легкого выигрыша. Виды розыгрышей: мгновенный — носит развлекательный характер и, как правило, организуется на месте продаж; отложенный — длительная акция, способствующая созданию постоянного круга потребителей товара. Существует два направления розыгрыша: требующие и не требующие доказательства покупки.
Современный экономический словарь
Как купить, но не купиться Как не дать обмануть себя при совершении покупок? Почему часто поход по магазинам оказывается полным разорением, а полезных вещей в доме при этом не прибавляется? Знаете ли вы, что продавцов обучают специальным приемам "как правильно впарить товар покупателю" и техникам скрытого гипноза? Задумывались ли вы о том, что всевозможные дисконтные и бонусные карты, лотереи, розыгрыши призов и подарки - всего лишь умелые манипуляции, игра на наших слабостях и наивности.
Intermediate Accounting, Chapters 15-24 This bestseller has powered the careers of countless professionals. The new edition builds on the book's reputation for comprehensiveness, accuracy, and currency, incorporating all the recent changes to the accounting literature.
Live Rich : Everything You Need to Know To Be Your Own Boss Money can Buy You Happiness In Die Broke Stephen Pollan introduced a new radical new strategy for spending, saving, and investing money in today's financial market. In Live Rich, he now concentrates on the earning side--with the compelling observation that living rich has less to do with net worth and everything to do with freedom. You can live the life you want by adhering to the four tenets of the Live Rich philosophy: Make Money Too many of us have been fed the line that "work isn't necessarily about making money." Tell that to Visa next time they send you a bill. Don't Grow, Change Be ready to change your work paradigm on a moment'snotice, to morph from career to career several times as conditions--and you--change. Take Charge In the twenty-first century, you must become proactive and start taking measured risks. Become a...
International Accounting and Multinational Enterprises, 5th Edition Emphasis is on the broader international business environment and the context in which accounting is practiced worldwide. * Explains how the development of equity markets around the world has strongly influenced a convergence of key accounting practices. * Focused on the business strategies of MNEs and how accounting applies to these strategies.
Quicken 2000 for Windows for Dummies When the first version of Quicken was introduced more than twenty years ago, it started a revolution in personal finance. Now with 15 million users and 800f the market for personal finance software, Quicken is the program people turn to first when they want to manage their money more effectively or make the switch to online banking. Quicken 2000 for Windows includes exciting new features that make it easier than ever for you to take control of your money, manage business finances, and plan for your financial future. Quicken 2000 for Windows For Dummies is a quick, easy, all-in-one guide for both newcomers and people familiar with older versions of Quicken. From online banking to portfolio management, this friendly guide walks you through Quicken basics, highlights the new 2000 features, and even throws in some savvy financial advice to boot. You’ll soon be able to: Pay bills with the click of a mouse Calculate compounded interest Bank...
Essentials of Financial Analysis Processes and methods of financial statement analysis Framework for evaluating a company?s "quality of earnings" Identifies potential problem areas that need to be investigated Analytical tools and techniques to meet the objectives of different user groups Essentials of Financial Analysis Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in financial analysis. "Essentials of Financial Analysis is a concise guide with the necessary resource base for improved client selection by any professional whosepractice is outside the field of financial analysis. I wish that Essentials of Financial Analysis had been available to me twenty-seven years ago when I formed an engineering firm. Its use is highly recommended." ?A. Ray...
Risk Management and Analysis, Measuring and Modelling Financial Risk (Wiley Series in Financial Engineering) In the two years since the publication of The Handbook of Risk Management and Analysis interest and the practice of management, modelling and control of financial risks has grown enormously. The author/editor has produced two stand-alone or companion volumes. Only one third of the original material remains. Measuring and Modelling Financial Risk has been structured in four parts: the first three chapters survey standard approaches to measuring and modelling financial risk from the risk manager perspective, Chapters 4 and 5 are aimed primarily at quantitative risk analysts whose job it is to put the systems in place. Chapters 6 and 7 discuss important issues in IT and systems design, and the last two chapters cover pricing and risk management of credit-risky products. Leading figures in the field contribute: Michel Crouhy, Dan Galai and Robert Mark, Stan Beckers, Thomas Wilson, Mark Broadie and Paul Glasserman, Nigel Webb, Ron Dembo, Robert Jarrow and Stuart Turnbull, and Lee Wakeman. ...
Solving Accounting Principles Problems Using Excel and Lotus 1-2-3 for Windows. Accounting Principles (+ 3 diskettes) The most complete guide available to help professionals sharpen their accounting and business skills. This unique reference features a logically structured framework that details accounting practices step-by-step, as well as all the newest innovations in the field. This new edition includes a complete copy of the Land's End Annual Report, which the authors have integrated throughout the text.