Продвижение товара на рынке
Совокупность самых разных мер, усилий, действий, предпринимаемых производителями, продавцами товара, посредниками в целях повышения спроса, увеличения сбыта, расширения рыночного поля товара. Синоним — промоушн.
Современный экономический словарь
22 закона создания брэнда "Кока-Кола". "Ксерокс". "БМВ". "Самсунг". Найдется ли хотя бы один человек, который никогда не слышал об этих брэндах, созданных много лет назад, но по-прежнему остающихся символами успеха в бизнесе? Вы хотите узнать, как создается брэнд, как он работает и как способствует активному продвижению товаров на рынке? Тогда эта книга, ставшая бестселлером в США, - для вас!
Бизнес-план Данное издание поможет начинающим и опытным предпринимателям составить эффективный бизнес-план. В этой книге содержится много полезной информации о кредитах и способах поиска инвесторов, о маркетинге и путях продвижения товара на рынке, а также о методах составления плана работы предприятия.
Performance or Compliance?: Performance Audit and Public Management in Five Countries Performance audit is now in fashion, but in the past it has been a somewhat closed world, little studied by outsiders. Now an international team of researchers has studied the work of five national audit offices -- France, Finland, The Netherlands, Sweden, and the UK. The picture thus revealed contains elements of technical innovation, methodological challenge, and crucial strategic choice.
Tasty Profits: Guide to QuickBooks for Restaurants Stop Paying Monthly Accounting Fees! A simple guide and software to using QuickBooks(R) in your restaurant. Customized transactions including daily sales, inventory adjustments and house charges. Track and pay sales taxes automatically. Instantly generate profit and loss, balance sheet, food and bar cost reports, labor costs, and management-only internal reporting. No more guessing. Have all of the up to date information you need to run your restaurant profitably.
Essentials of Payroll: Management and Accounting ESSENTIALS OF PAYROLL Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in payroll. "Steven has done it again. Payroll seems and is complicated to the average executive who is the decision-maker. In the past, there has not been a source for understanding the technical and practical applications of payroll.Essentials of Payroll covers each area of payroll from the initial forms in the employee file to details about payment options, deposits, and problems such as termination, manual checks, and integration with general ledger. I think this should be required reading for those executives who supervise personnel and payroll functions." –Gail W. Sevier, CPA Marrs, Sevier & Company LLC "Creating effective procedures, maintaining policies, and streamlining operations are...
Power Up Your Profits : 31 Days to Better Selling This book is also available in CD format for the same price of $59.00. There are 10 CDs total.
Financial Accounting, Working Papers Available Now! Get the Study Guide designed to ensure your success in Financial Accounting! This study guide is a powerful tool for in classroom use and for preparing for exams. Each chapter of the guide includes study objectives, a chapter review consisting of 20-30 key points, and a demonstration problem linked to study objectives in the textbook. True/false, multiple-choice, and matching questions provide additional practice opportunities. Solutions to the exercises are detailed and therefore provide substantial feedback.
Managing Financial Resources, Third Edition (CMI Diploma in Management Series) Managing Financial Resources addresses the complicated issues of financial planning and control. These include performance measures and cost analysis, methods of improving profitability and techniques of financial monitoring and control. Real examples and case studies are used throughout to illustrate points in a practical context. All chapters have been updated and new material has been added to extend the original text in areas such as public sector management issues, audit commission, capital investment decisions, stakeholder analysis for published reports and accounts, performance measurement, outsourcing, new developments in the public sector and transfer pricing. This book is based on the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at level 4. It is particularly suitable for managers on the Diploma in Management or part 1 of the Postgraduate Diploma, especially those accredited by the Chartered Management Institute and...
Succeeding in Business in Central and Eastern Europe, A Guide to Cultures, Markets, and Practices In Central and Eastern Europe, the 'Old Europe' of cobblestones co-exists with mobile phones, horse carts fight for road space with cars, and farmers' markets compete with mega-stores. Western business professionals hoping to expand or start up new ventures in this complex environment must possess knowledge that is both comprehensive and subtle. What is it like to live and work in Central and Eastern Europe? How is business conducted there? What happened in Central and Eastern Europe to make integration into the rest of Europe so difficult? What important social and cultural issues must be mastered by Westerners hoping to flourish in this region? 'Succeeding in Business in Central and Eastern Europe', the fourteenth title in the 'Managing CulturalDifferences Series' answers these and many other questions. This book identifies a variety of factors, including an anti-business attitude and a resistance to Western-style change, that hinder some attempts at development...