1) пути движения товаров и услуг через промежуточных агентов или непосредственно к потребителю; 2) совокупность фирм и лиц, выполняющих функции продвижения товаров и услуг от производителя к потребителю. В зависимости от числа посредников между производителем и потребителем различают каналы нулевого уровня, одноуровневые, двухуровневые, трехуровневые каналы.
Современный экономический словарь
Маркетинг в сфере производства и обращения Монография отражает специфику маркетинга в отраслях промышленности и сферы обращения. Рассмотрены особенности маркетинга на промышленных предприятиях (товарная политика, каналы распределения, ценообразование и коммуникационная политика, маркетинговая стратегия и планирование маркетинга), а также особенности маркетинговых исследований в сфере обращения - оптовой и розничной торговле. Особое внимание уделяется инфраструктуре товарного рынка, маркетингу в инвестиционной сфере торгово-посреднических организаций. Для работников отделов маркетинга и специалистов экономических служб предприятий сферы производства и обращения, студентов и преподавателей экономических вузов.
Children, Technology and Culture: The Impacts of Technologies in Children's Everyday Lives (The Future of Childhood) Childhood is increasingly saturated by technology: from television to the Internet, video games to personal computers. The authors look at the interplay of children and technology and pose critical arguments for how we understand the nature of childhood in late modern society.
The Economics of Football This book presents an original economic analysis of the English professional football industry. The economic influences on decisions taken by owners, managers, players and spectators are all considered, using theoretical and empirical methods of economicinvestigation. The empirical analysis draws on English club-level data, with extensive international comparisons. Concludes with an extended discussion of a number of major economic policy issues affecting the future of the football industry, including European super league proposals, contractual arrangements in the players' labor market, and football's evolving relationship with the broadcasting media.
Animals Inc.: A Business Parable for the 21st Century With its previous bestsellers-First, Break All the Rules and Now, Discover Your Strengths-The Gallup Organization rewrote the book on great management. Now Gallup finally makes its classic, hilarious parable, ANIMALS, INC., available to the general public. A story that has proven effective and popular with Gallup clients for over thirty years, this tale introduces you to a group of unforgettable barnyard animals trying to run a successful business. Deciding that education is the key, the members of Animals, Inc. conduct employee surveys, evaluate competencies, and set up training classes. Filled with the excitement and hope that accompany any new project, they work hard to overcome their natural shortcomings. The workhorse tries to operate the computer,the shy sheep makes sales calls, the scarecrow attempts to lay eggs. What results will seem uncannily familiar to the human reader. As revelatory as Who Moved My Cheese? and as funny as Fish!, ANIMALS, INC. will have you laughing and...
Corporate Politics for IT Managers: How to get Streetwise (Computer Weekly Professional Series) 'Corporate Politics for IT Managers: How to get Streetwise' addresses some of the most persistent problems faced by IT managers which undermine their power and influence in their organisations and which prevents them obtaining seat on the board of directors. It deals directly with the IT stereotype and offers advice on how to survive and then thrive despite the odds being stacked against the IT manager. Divided into four parts, 'How the IT Manager Gets Streetwise' begins by placing the IT stereotype in context, and proceeds to challenge the IT persons' habitual behaviours of the past, and present ways of rethinking IT services, before concluding with how managers can become "streetwise" in today's organisations. There are many books onthe market telling IT managers how to construct IT and IS strategies, and even more on how to 'run' an IT department or function. However, few deal with the politics in organisations. 'Corporate Politics for IT Managers: How to...
Breakthrough Business Negotiation: A Toolbox for Managers Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any negotiation situation and tools to achieve breakthrough results. Step by step, Breakthrough Business Negotiation demonstrates how to diagnose a situation, build coalitions, manage internal decision making, persuade others, organize a deal cycle, andcreate strategic alliances. Watkins also explains how to prevent disputes from poisoning deals.
The Good Girl's Guide to Negotiating: How to Get What You Want at the Bargaining Table Emphasizing what women bring to the table (such as listening skills and empathy) and teaching readers how to recognize and control traits that undermine their abilities (such as the tendency toward avoiding conflict or sending internal self-defeating messages), this unique guide instructs and inspires women to negotiate to their best advantage in any bargaining situation.
Trust Within and Between Organizations: Conceptual Issues and Empirical Applications This original book is the first to offer a wide-ranging study of trust within and between organizations from the perspective of several social and management sciences. The specially commissioned contributions, many from well-known experts combine theoretical analysis of problems around trust with empirical study in a range of different organizations in contexts such as China, Japan, India, the US, as well as several European countries. The wide theoretical scope, together with the range of organizationalsettings and the rich empirical detail of behavior around trust and opportunism, make this an important and instructive volume.
Deep Change : Discovering the Leader Within (Jossey-Bass Business & Management (Hardcover)) Don't let your company kill you! Open this book at your own risk. It contains ideas that may lead to a profound self-awakening. An introspective journey for those in the trenches of today's modern organizations, Deep Change is a survival manual for finding our own internal leadership power. By helping us learn new ways of thinking and behaving, it shows how we can transform ourselves from victims to powerful agents of change. And for anyone who yearns to be an internally driven leader, to motivate the people around them, and return to a satisfying work life, Deep Change holds the key.
Champions of Change : How CEOs and Their Companies are Mastering the Skills of Radical Change (Jossey-Bass Business & Management Series) New Tools for Challengng the Status Quo Immensely readable, this work bolts together the image or theory and the reality of what is required to change the performance of an enterprise. Whether the challenge is renewal or fundamental change, this book delivers real-life depictions that will help all who invest the time. --Richard A. McGinn, president and COO, Lucent Technologies, Inc. Stand on the front lines of innovation with today?s top business leaders. Throughout this page-turner, archconsultant David Nadler leverages twenty years of work with many of the world?s most acclaimed CEOs to provide a detailed, inside account of how they?ve led the most difficult and significant change efforts of our times. Case examples include initiatives undertaken at Sun Microsystems, Lucent Technologies, Xerox, Corning, AT&T and Kaiser Permanente. Engaging and inspiring, it offers leaders and managers at every level a new, field-tested repertoire of concepts, tools...