1) пути движения товаров и услуг через промежуточных агентов или непосредственно к потребителю; 2) совокупность фирм и лиц, выполняющих функции продвижения товаров и услуг от производителя к потребителю. В зависимости от числа посредников между производителем и потребителем различают каналы нулевого уровня, одноуровневые, двухуровневые, трехуровневые каналы.
Современный экономический словарь
Маркетинг в сфере производства и обращения Монография отражает специфику маркетинга в отраслях промышленности и сферы обращения. Рассмотрены особенности маркетинга на промышленных предприятиях (товарная политика, каналы распределения, ценообразование и коммуникационная политика, маркетинговая стратегия и планирование маркетинга), а также особенности маркетинговых исследований в сфере обращения - оптовой и розничной торговле. Особое внимание уделяется инфраструктуре товарного рынка, маркетингу в инвестиционной сфере торгово-посреднических организаций. Для работников отделов маркетинга и специалистов экономических служб предприятий сферы производства и обращения, студентов и преподавателей экономических вузов.
The Rise and Decline of the British Motor Industry (New Studies in Economic and Social History, 24) This book is a concise and lucid review of the strengths and weaknesses of the British motor industry during the one hundred years since its foundation. Placing the industry firmly in a European context, the author first assesses its achievements before 1960, and then tests the various explanations that have been offered to explain its decline in the past thirty years. He examines the role of government, of the trade unions, of management and of the multinationals, all of which have been seen as major players in the industry's demise.
The Growth of Big Business in the United States and Western Europe, 1850-1939 (New Studies in Economics and Social History) This book provides the first available introductory, comparative account of the rise of giant business corporations in America and Europe in the century before the Second World War. It discusses the evolution of firms such as Ford, Exxon, Unilever and Siemens, as well as introducing the reader to the major explanations that have been advanced by historians and economists in order to account for these developments in the global economic order.
Emigration from Europe, 1815-1930 (New Studies in Economic and Social History) Why did sixty million people leave Europe for overseas destinations between 1815 and 1930? What were the social and economic causes and effects of this mass migration? Why did some people emigrate and not others, and why did so many emigrants return to Europe? This short, comprehensive survey answers these and other questions regarding emigration from different parts of Europe. Written specifically for undergraduate students, it reviews the current literature in several European languages, summarizes both economic and demographic theories, and analyzes the relation between economic change in Europe and the emigration rate.
Damn Right! Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger Praise for Damn Right! From the author of the bestselling WARREN BUFFETT SPEAKS. . . "Charlie Munger, whose reputation is deep and wide, based on an extraordinary record of brilliantly successful business strategies, sees things that others don?t. There is a method to his mastery and, through this book, we get a chance to learn about this rare individual." ?MICHAEL EISNER, Chairman and CEO, The Walt Disney Company "Janet Lowe uncovers the iconoclastic genius and subtle charm behind Charlie Munger?s curmudgeonly facade in this richly woven portrait of our era?s heir to Ben Franklin. With a biographer?s detachment, an historian?s thoroughness, and a financial writer?s common sense, Lowe produces a riveting account of the family, personal, and business life of the idiosyncratically complex and endlessly fascinating figure." ?LAWRENCE CUNNINGHAM, Cardozo Law School, Author of The Essays of Warren Buffett: Lessons for...
The Education of a Speculator Acclaim for The Education of a Speculator, a provocative and penetrating look into the mind, the soul, and the strategies of one of the most controversial traders of all time "A compelling and an entertaining read." —The Wall Street Journal "Victor Niederhoffer gives us page after page of distilled investment wisdom. Taken together, this is pure nectar to those who aim for consistently superior stock market performance." —Barron's "The Education of a Speculator offers plenty of insightsinto the way markets work, but the epiphanies are what a reader might expect from Lao-tzu rather than, say, Graham and Dodd." —Worth magazine "The Education of a Speculator is the first meaningful book on speculating. Successful speculating is asfine an art as chess, checkers, fishing, poker, tennis, painting, and music. Niederhoffer brings forth the best from each of these fields and shows the investor how their principles can enrich one's life and net worth." —Martin...
The Davis Dynasty: 50 Years of Successful Investing on Wall Street Praise for The Davis Dynasty "Equally relevant to the uninitiated and to those of us who have many years? experience with the Davis dynasty, Rothchild?s book takes a close look at the family?s remarkable success and endurance. I knowthat many will find it interesting to learn how, even today, Davis endeavors remain focused on the long view, guided by the strong investment philosophy and business principles that Shelby himself lived by in one of the most important periods in commercial history."?M. R. Greenberg, Chairman and CEO, American International Group, Inc. "This is really two books in one. It is the story of a rarity in the investment business: a family whose money management skills have evolved and been passed on from the patriarch to two succeeding generations. It is also a how-to book on commonsense investing. As the dot-com phase passes into history, this book provides some useful lessons on how fortunes are built and then used for...
Rebel with a Cause : The Entrepreneur Who Created the University of Phoenix and the For-Profit Revolution in Higher Education