1) пути движения товаров и услуг через промежуточных агентов или непосредственно к потребителю; 2) совокупность фирм и лиц, выполняющих функции продвижения товаров и услуг от производителя к потребителю. В зависимости от числа посредников между производителем и потребителем различают каналы нулевого уровня, одноуровневые, двухуровневые, трехуровневые каналы.
Современный экономический словарь
Маркетинг в сфере производства и обращения Монография отражает специфику маркетинга в отраслях промышленности и сферы обращения. Рассмотрены особенности маркетинга на промышленных предприятиях (товарная политика, каналы распределения, ценообразование и коммуникационная политика, маркетинговая стратегия и планирование маркетинга), а также особенности маркетинговых исследований в сфере обращения - оптовой и розничной торговле. Особое внимание уделяется инфраструктуре товарного рынка, маркетингу в инвестиционной сфере торгово-посреднических организаций. Для работников отделов маркетинга и специалистов экономических служб предприятий сферы производства и обращения, студентов и преподавателей экономических вузов.
The Employee's Guide to Stock Options Do you understand what stock is and how stock options work? Or how stock value is created? Do you understand the tax, exercise, and financial planning issues for stock options? If you're like most people, at least some of these issues are perplexing for you. Until now, though, there has not been a book that puts this all together for the everyday employee. The Employee's Guide to Stock Options puts it all in one place in an easy-to-understand format.
The Don't Sweat Guide to Taxes : Avoiding Stress Over April 15th (Don't Sweat Guides) Foreword by Richard Carlson Ph.D. Avoiding Stress Over April 15th. Filing your taxes is an event almost everyone "sweats." With tips on how to stay calm about the deadline, how not to obsess over lost receipts, and how to keep focused, this is the perfect gift for anyone who dreads tax time.
The Birth of Plenty : How the Prosperity of the Modern World was Created FROM THE BESTSELLING AUTHOR OF THE INTELLIGENT ASSET ALLOCATOR Praise for The Birth of Plenty: "Bill Bernstein has given us a compact and immensely readable economic, political, military, and institutional history of our civilization that is a tour de force. Put everything else down. Take a deep breath. Open The Birth of Plenty. And prepare to be amazed. --John C. Bogle, Founder and Former CEO, The Vanguard Group "The Birth of Plenty is a brilliantly written, whirlwind account of how the modern world was formed. It is a hugely enjoyable read, full of vigor and liveliness, and a book every American should possess--at least those who treasure our abundant life and care about our future." --William Schultheis, Author, The Coffeehouse Investor "Put simply, this is my favorite economic history book. It gathers what is interesting about economic history to draw important lessons." --Ed Tower, Professor of Economics,...
Cost-Benefit Analysis This second edition covers all the main problems that arise in a typical cost-benefit exercise. It is entirely up to date, reflecting the most recent research in the area. Part One covers the main theoretical issues affecting cost-benefit analysis. Part Two considers the problem of ascribing a monetary value to things. The third part covers six separate case studies drawn from real-life examples. The book begins with an extended elementary introduction written by the editors.
The New Economy: What It Is, How It Happened, and Why It Is Likely to Last How doing business is undergoing a major historic transformation--and why we’ve only begun our productivity upswing America’s economic troubles have had a dramatic impact on how investors view markets and the businesses that drive them. And for now they have overshadowed a profound and ongoing revolution--still taking place after twenty-five years--in the way the economy operates. Just as in past economic revolutions, today’s "new economy" emerged from the combinationof powerful new technologies--in this case, information and communications technologies--and the methods companies adopted in order to use those technologies effectively. The bubble in technology stocks, its collapse, and the recession that followed are part of a larger pattern of dramatic transformation of markets and businesses. And unlike the bureaucratic companies of the past, today’s leading firms are lean, flexible, entrepreneurial, and more productive—and the new ways in...
The Power of Gold: The History of an Obsession Mr. Bernstein has turned this story - not an obvious golden opportunity for even a writer of Mr. Bernstein's skill - into a real page-turner. The Wall Street Journal Bernstein's volume is a tour de force with a satisfying conclusion: The characters in this drama prove themselves 'fools for gold, chasing an illusion.' Business Week This book is an eloquent, brilliantly written historical review of how gold has influenced the evolution of monetary systems and trade, from early civilizations to the present day. Bernstein succeeds in presenting an enormous amount of research in a format as easy to read and as captivating as the best murder mystery. Risk magazine
Financing the American Dream: A Cultural History of Consumer Credit Once there was a golden age of American thrift, when citizens lived sensibly within their means and worked hard to stay out of debt. The growing availability of credit in this century, however, has brought those days to an end--undermining traditional moral virtues such as prudence, diligence, and the delay of gratification while encouraging reckless consumerism. Or so we commonly believe. In this engaging and thought-provoking book, Lendol Calder shows that this conception of the past is in fact a myth. Calder presents the first book-length social and cultural history of the rise of consumer credit in America. He focuses on the years between 1890 and 1940, when the legal, institutional, and moral bases of today's consumer credit were established, and in an epilogue takes the story up to the present. He draws on a wide variety of sources--including personal diaries and letters, government and business records, newspapers, advertisements, movies, and the words of such figures as...