Название фирмы, под которым она официально выступает, участвует в экономических операциях. Обычно это не только имя фирмы как юридического лица, но и отражение предмета деятельности и организационно правовой структуры. Например, финансовая компания Финтраст, общество с ограниченной ответственностью Прима и т.д. Фирменное наименование позволяет идентифицировать фирму, выделить ее из состава других фирм.
Современный экономический словарь
Брендинг В учебном пособии рассматриваются проблемы развития брендинга в Российской Федерации, даны общие положения, раскрыта сущность брендинга, товарного знака и фирменного наименования, анализируются понятия товарного знака (знака обслуживания) и бренда, показан процесс регистрации товарных знаков (знаков обслуживания). Особое внимание уделено созданию и продвижению брендов, дана характеристика связи рекламы и брендинга, раскрыто понятие бренд-имиджа, определена роль и место фирменного стиля и значения для него брендинга, охарактеризован процесс брендирования в сети Интернет и показано его значение для усиления бренда определенного товарного знака (знака обслуживания). Особое значение приобретает раскрытие автором сущности контрафактной продукции и ее негативного воздействия на бренд товарного знака (знака обслуживания). Для студентов, аспирантов, преподавателей вузов, слушателей курсов повышения квалификации и бизнес-школ, а также менеджеров, экономистов, финансистов,...
Intermediate Accounting. Volume 2 This essential two-volume set provides additional questions and problems to help you hone your problem-solving skills. Explanations assist in the approach, set-up, and completion of problems. Tips alert you to common pitfalls and misconceptions. - Study Guide:Vol. I (0-471-37606-X),Vol. 2 (0-471-37607-8) Save time preparing for exams with these chapter outlines, chapter reviews of key concepts, glossary of key terms, and review questions and exercises. - Working Papers:Vol. I (0-471-37660-4), Vol. 2 (0-471-37661-2). Learn how to correctly set up solution formats with these partially completed accounting forms for all end-of-chapter problems and exercises. - Rockford Practice Set: 0-471 -37628-0. - Computerized Rockford Practice Set: 0-471-37627-2. Use this practice set as a review of the accounting process, and to familiarize yourself with general ledger software. - Excel Templates: 0-471 -37604-3. You can build your analytical...
Intermediate Accounting w/ S&P package The mission of this text is to present critical concepts in a clear, concise way that is most helpful to learning and enhancing the student's interest. Rather than emphasizing rote learning of rules and regulations, the authors underscore how important it is for users and preparers of financial statements to understand accounting principles and how they are applied in financial reporting decisions. The text presents GAAP as the current solution to a continually evolving host of financial reporting questions. By acquainting students with the political nature of standard setting, the reader becomes aware that both users and preparers are affected by the outcome of the standard setting process.
Successful Web Portals in Retail Banking Today?s competitive eCommerce environment requires banks to maintain a strong Web presence?along with user-friendly web portals for their customers and clients. Successful Web Portals in Retail Banking walks you through the entire process of creating an effective portal, from executing a proven framework to implementing advanced features for empowering portal users.
Institutional Investors One of the most important recent developments in financial markets is the institutionalization of saving associated with the growth of pension funds, life insurance companies, and mutual funds. An increasing proportion of household saving is now managed by professional portfolio managers instead of being directly invested in the securities markets or held in the form of bank deposits. With the aging of the population and its adverse impact on public pension systems, the shift of individual savings to institutional investors is likely to become even more marked in the coming years. This book provides a comprehensive economic assessment of institutional investment. It charts the development and performance of the asset management industry and analyzes the implications of rising institutionalized saving for the development of the securities trading industry, the financial sector as a whole, and the wider economy. The book draws extensively on international experience,...
The Handbook of International Financial Terms This A to Z Handbook provides exhaustive coverage of international financial terms with detailed cross referencing, examples and descriptions of different uses in different markets and countries. Containing over 14,000 entries this is an invaluable tool for anyone directly involved with the financial world, as well as those in the related professions of law, accounting, and management. The Handbook will also be an excellent reference for students of finance, business, and accounting.
Payables Test Set for ACL The Payables Test Set presents a comprehensive list of objectives that every audit of the accounts payable function must meet. Tests are translated into computer-aided audit routines and fully documented, including flowcharts and source code. Within the menu-driven interface you can start doing necessary, worthwhile work within a few minutes of opening either book. Every application is open-ended: you can include additional batches, customize existing ones, create a new interface, whatever you wish. Presented in a coil-bound 128-page manual showing actual code next to helpful programming tips, explanatory diagrams, tables and flowcharts. Compatible with Versions 7 and 8 of ACL for Windows.
Performance or Compliance?: Performance Audit and Public Management in Five Countries Performance audit is now in fashion, but in the past it has been a somewhat closed world, little studied by outsiders. Now an international team of researchers has studied the work of five national audit offices -- France, Finland, The Netherlands, Sweden, and the UK. The picture thus revealed contains elements of technical innovation, methodological challenge, and crucial strategic choice.
Tasty Profits: Guide to QuickBooks for Restaurants Stop Paying Monthly Accounting Fees! A simple guide and software to using QuickBooks(R) in your restaurant. Customized transactions including daily sales, inventory adjustments and house charges. Track and pay sales taxes automatically. Instantly generate profit and loss, balance sheet, food and bar cost reports, labor costs, and management-only internal reporting. No more guessing. Have all of the up to date information you need to run your restaurant profitably.
Essentials of Payroll: Management and Accounting ESSENTIALS OF PAYROLL Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in payroll. "Steven has done it again. Payroll seems and is complicated to the average executive who is the decision-maker. In the past, there has not been a source for understanding the technical and practical applications of payroll.Essentials of Payroll covers each area of payroll from the initial forms in the employee file to details about payment options, deposits, and problems such as termination, manual checks, and integration with general ledger. I think this should be required reading for those executives who supervise personnel and payroll functions." –Gail W. Sevier, CPA Marrs, Sevier & Company LLC "Creating effective procedures, maintaining policies, and streamlining operations are...