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A Guide For Telecommunications Cable Splicing Spanning a broad range of topics from cable history and elementary color code to cable throws and fiber optics, no single resource provides as much information in such a concise volume. All aspects of the splicer's job are covered including both modern cables and materials from the past. Aerial, buried and underground cables are discussed as well as tagging and toning pulp and PIC cables. How-to's and hints from professional splicers are included.
Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn...
Cutthroat: High Stakes & Killer Moves on the Electronic Frontier A lively, fast-paced, unauthorized account of power brokers and sky-high deals, "Cutthroat" is the one book you must read to understand the players, the tactics, and the future in the brutal telecommunications market battle between satellite TV and cable. In 1997, Rupert Murdoch?s News Corp. joined forces with EchoStar, Charlie Ergen?s upstart company, to create a satellite-TV powerhouse?nicknamed Deathstar. The cable industry knew its lucrative monopoly was threatened, and with TCI?sJohn Malone in the forefront, cable fought back and held off the assault. How this deal lit up the sky before crashing down to earth exposes the outsized personalities, the high-stakes deal-making, the shifting alliances, and the ruthless politicking that surround the pursuit of megabucks in telecommunications today.
Superfreakonomics The Freakquel is here. In their new international bestseller, "Superfreakonomics", Steven Levitt and Stephen Dubner look deeper, question harder and uncover even more hidden truths about our world, from terrorism to shark attacks, cable TV to hurricanes. They ask, among other things: What's a sure - fire way to catch a terrorist? Are people hard - wired for altruism or selfishness? Which cancer does chemotherapy work best for? Why is saving the planet easier than we think? Sometimes, the most superfreaky solution is the simplest.
Premises Cabling Now in its second edition, Premises Cabling is ideal for readers seeking a thorough introduction to premises cabling, its components, and how they fit together. In recognition of the growing importance of standards-based systems, Premises Cabling, 2nd Edition is built around various standards for generic cabling systems, such as TIA/EIA-568B for commercial buildings and - 570A for homes. Thoroughly revised and updated, Premises Cabling, 2nd Edition is one of the only books that includes coverage of Category 6 cable and addresses the growing use of structured cabling systems in homes. This edition also features all-new chapters on intelligent buildings and residential cabling. The newest twisted-pair technology for category 5e and 6 cabling, new performance requirements, new network standards plus new developments in fiber optics are also included.
Advertising and Promotion with Powerweb The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. Belch/Belch conveys throughout the text that one must recognize how a firm uses all of the promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, or theme of the text, catapults the reader into the business practices of the 21st century.
Entertainment Industry Economics: A Guide for Financial Analysis In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
Creating Value Through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups Praise for Creating Value through Corporate Restructuring "A helpful reference guide for managers facing the complex operational and financial issues raised in today?s competitive environment. Gilson?s case studies provide a real-world context against which corporate leaders can plan their restructuring strategies."?Arthur B. Newman, Senior Managing Director, The Blackstone Group "Stuart Gilson?s analytical case studies have demystified the battle of enterprise valuations in financial distress and buyout situations. It is a must-read for understanding the restructuring and buyout arena. I highly recommend this book."?Harvey R. Miller, Senior Partner and Chair of the Business, Finance, and Restructuring Department, Weil, Gotshal & Manges LLP "The economically pivotal process has never before received such a rigorous and well-rounded treatment. Gilson goes far beyond the legal framework of bankruptcy resolution to show how industry-specific...
Managerial Accounting: Tools for Business Decision Making, WebCT, 2nd Edition Presents important analytical tools to decision making. * Strong real world application. * Emphasis on critical thinking and managerial decision-making.
Value-Driven Intellectual Capital: How to Convert Intangible Corporate Assets Into Market Value "Twenty-first-century firms will live and breathe in an environment increasingly dominated by intellectual capital transactions. This book is a down-to-earth volume that pulls together, organizes, and articulates the best thinking of leading firms and practitioners. It is a must read for twenty-first-century business leaders charged with understanding, developing, and extracting value from intellectual capital." Joseph J.Daniele, Senior Vice President, IP and Technology Commercialization SAIC Science Applications International Corporation "Intellectual capital now rivals and soon will surpass financial capital as the essential foundation for successful organizations operating in the 'New Economy' Sullivan dissects the topic, comprehensively laying it out in practical terms that can guide corporate action as companies navigate these new waters. His book is required reading for every executive wondering how to convert what the company knows into sustainable...