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A Guide For Telecommunications Cable Splicing Spanning a broad range of topics from cable history and elementary color code to cable throws and fiber optics, no single resource provides as much information in such a concise volume. All aspects of the splicer's job are covered including both modern cables and materials from the past. Aerial, buried and underground cables are discussed as well as tagging and toning pulp and PIC cables. How-to's and hints from professional splicers are included.
Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn...
Cutthroat: High Stakes & Killer Moves on the Electronic Frontier A lively, fast-paced, unauthorized account of power brokers and sky-high deals, "Cutthroat" is the one book you must read to understand the players, the tactics, and the future in the brutal telecommunications market battle between satellite TV and cable. In 1997, Rupert Murdoch?s News Corp. joined forces with EchoStar, Charlie Ergen?s upstart company, to create a satellite-TV powerhouse?nicknamed Deathstar. The cable industry knew its lucrative monopoly was threatened, and with TCI?sJohn Malone in the forefront, cable fought back and held off the assault. How this deal lit up the sky before crashing down to earth exposes the outsized personalities, the high-stakes deal-making, the shifting alliances, and the ruthless politicking that surround the pursuit of megabucks in telecommunications today.
Advertising and Promotion with Powerweb The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. Belch/Belch conveys throughout the text that one must recognize how a firm uses all of the promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, or theme of the text, catapults the reader into the business practices of the 21st century.
Superfreakonomics The Freakquel is here. In their new international bestseller, "Superfreakonomics", Steven Levitt and Stephen Dubner look deeper, question harder and uncover even more hidden truths about our world, from terrorism to shark attacks, cable TV to hurricanes. They ask, among other things: What's a sure - fire way to catch a terrorist? Are people hard - wired for altruism or selfishness? Which cancer does chemotherapy work best for? Why is saving the planet easier than we think? Sometimes, the most superfreaky solution is the simplest.
Entertainment Industry Economics: A Guide for Financial Analysis In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
Premises Cabling Now in its second edition, Premises Cabling is ideal for readers seeking a thorough introduction to premises cabling, its components, and how they fit together. In recognition of the growing importance of standards-based systems, Premises Cabling, 2nd Edition is built around various standards for generic cabling systems, such as TIA/EIA-568B for commercial buildings and - 570A for homes. Thoroughly revised and updated, Premises Cabling, 2nd Edition is one of the only books that includes coverage of Category 6 cable and addresses the growing use of structured cabling systems in homes. This edition also features all-new chapters on intelligent buildings and residential cabling. The newest twisted-pair technology for category 5e and 6 cabling, new performance requirements, new network standards plus new developments in fiber optics are also included.
Tasty Profits: Guide to QuickBooks for Restaurants Stop Paying Monthly Accounting Fees! A simple guide and software to using QuickBooks(R) in your restaurant. Customized transactions including daily sales, inventory adjustments and house charges. Track and pay sales taxes automatically. Instantly generate profit and loss, balance sheet, food and bar cost reports, labor costs, and management-only internal reporting. No more guessing. Have all of the up to date information you need to run your restaurant profitably.
Essentials of Payroll: Management and Accounting ESSENTIALS OF PAYROLL Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in payroll. "Steven has done it again. Payroll seems and is complicated to the average executive who is the decision-maker. In the past, there has not been a source for understanding the technical and practical applications of payroll.Essentials of Payroll covers each area of payroll from the initial forms in the employee file to details about payment options, deposits, and problems such as termination, manual checks, and integration with general ledger. I think this should be required reading for those executives who supervise personnel and payroll functions." –Gail W. Sevier, CPA Marrs, Sevier & Company LLC "Creating effective procedures, maintaining policies, and streamlining operations are...